Video branding also includes the creative branding of your logo. Training videos for employees or your sales staff are also a plus because we're a visual society.
A perfect example of the importance of images is the increased use of high-impact photographs and videos on Facebook. Fans respond with positive comments and sharing. In fact, Facebook recommends changing your cover shot frequently.
There are robust stand-alone video solutions that won't break the bank. In fact, there are video solutions at a fraction of the cost you'd expect to pay. We say this with a great deal of certainty because we produce hundreds of them for our Creston clients.
A number of years ago, we produced a training video for the Playmobil sales force that was also shown during a trade show. The retailers were so taken with the video, they insisted on copies for their retail stores, and the client agreed.